Rebuilding Hope
Duration: 00:08:39; Aspect Ratio: 1.333:1; Hue: 17.903; Saturation: 0.059; Lightness: 0.369; Volume: 0.365; Cuts per Minute: 19.395; Words per Minute: 124.452
Summary: The film Rebuilding Hope is a documentary that was made in 2002 to showcase CII’s (is a non-government, not-for profit industry led managed organization) proactive role in India’s development process. Every corporate organization has their role to play as a part of their mandate of CSR (Corporate Social Responsibility) and if that role is played with sincerity and done justice to it has the potential to rebuild crumpled dreams. That is exactly what the film focuses on. It focuses on CII s role in rebuilding Kutch post the earthquake that hit the region in 2001. The film captures the rebuilding processes, the verbatim of the industrialists who have been associated with the project and the joy of the constituency whose hopes were rebuilt because of the CII initiative. This eight minute film is directed by Bishakha Datta.
Introduction slide
Name of the film – Rebuilding Hope, Corporate Social Responsibility in Action
Kutch
action
corporate social responsibility
film
hope
name
rebuild
slide
Kutch and Mumbai
cii
company
corporate
corporate social responsibility
director
disaster
earthquake
fund
infrastructure
organization
people
project
reconstruction
rehabilitation
school
structure
sustainable
village
work
Kutch
The earthquake that hit Kutch is in the frame.
Voice Over (VO): 26th January 2001, it took only a minute and a half for the world to crumble down for thousands
26th january
2001
crumble down
world
Madhur Bajaj (Vice Chairman,Bajaj Auto Ltd.): CII wanted to see that after a disaster or tragedy of such proportion that people get into normalcy, start living normal lives as soon as possible.
Madhur Bajaj tells the objective of the CII rehabilitation project in Kutch
Mumbai
bajaj auto ltd
disaster
normalcy
people
tragedy
vice-chairman
Suketu Shah shares CII s thought behind the response to the earthquake.
VO: Three days later after the earthquake CII held an emergency meeting
Suketu Shah (President and Director, Mukanand Ltd.): We responded the way I think we should have responded with alacrity with determinedness and moving into very quickly.
Kutch, Mumbai
alacrity
determination
director
emergency
meeting
mukanand ltd
president
response
Project Manager shares the extent of damage in the talukas
VO: CII in their work in Kutch focuses on Relief, Reconstruction and Rehabilitation in Bachao Taluka.
Bachao was once known as the Paris of Kutch.
Bhalachandra Dhavale (Project Manager, Godrej and Boyce): In Kutch Bachao, Angar and Latur were hit by earthquake out of which Bachao Taluka was the worst hit.
Angar
Bachao
Kutch
Latur
Paris
earthquake
godrej and boyce ltd
hit
manager
project
reconstruction
rehabilitation
relief
taluka
Bachao
CII's area of operation is depicted on the map
Kutch
VO: Through its corporate members, CII supports 23 villages in Bachao Taluka.
23
corporate
member
support
villages
Mumbai
Tarun Das (Director General CII): What we wanted to do was to give back to the people and the villages the infrastructure say a school hall or a community hall which was not there after the earthquake and which could be shared by all the villagers.
Tarun Das shares the plan of action of CII during the rehabilitation and reconstruction phase
community
director
earthquake
hall
infrastructure
people
reconstruction
rehabilitation
school
share
village
villagers
The resident engineer shares details of earthquake proof structure as Kutch is being reconstructed.
VO: CII started reconstructing these villages nine months after the earthquake with the involvement of the local residents
A.K.Singh (Resident Engineer, Larson and Toubro): We call meetings in all the villages with the help of Sarpanch. It was very hard and very difficult for them to convince that what we are constructing is earthquake resistant structures.
See actually these structures…
VO: All these structures are held together by interlocking banks and column which prevents them from collapsing during an earthquake.
Kutch
banks
collapse
columns
earthquake proof
engineer
interlocking
larson and toubro
local
reconstruct
resident
residents
sarpanch
CII s initiative on rebuilding schools is being spoken about by different stakholders
Chirai Nani
Kutch
VO: A top priority for CII was the construction of schools.
Teacher, Chirai Nani: On 26th January when the earthquake hit we were having a programme n the school ground. When it started shaking, we all came out and the school fell.
VO: As a firs step, temporary makeshift schools were provided by CII and UNICEF in the area.
CII is ensuring the education of every child through these permanent schools.
School Principle, Shivlakha: This school as ready on 26th June. Its very solid and airy, there is a big playground and the children can play. CII gave us very good furniture.
airy
different
earthquake
education
furniture
ground
initiative
makeshift
permanent
playground
programme
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stakeholder
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unicef
The list of structures provided by CII in their programme
VO: CII is building more than hundred structures including schools, panchayats, community halls, health centres, anganwadis and gaushalas.
Kutch
anganwadis
community
gaushalas
halls
health centres
hundred
panchayats
school
structure
Bachao
Kutch
Nara
The engineer and the residents express joy over the local health centre.
VO: A primary Health centre is being built in this village (Khatiriya Nani)
HL Parekh (Site Engineer, Larsen and Toubro): This is the health centre for the whole Bachao Taluka.
Sarpanch, Nara: We used to go 7-8 kms to the health centre for some first aid also. Now we will get it all here.
centre
engineer
first aid
health
larsen and toubro
primary
site
Kutch
The hurdles of the project are being discussed.
VO: But the process of rebuilding has posed many challenges, water scarcity, poor transportation and lack of skilled labour.
A.K.Singh: We did not want to compromise on quality and ensured quality work is done. So we decided to place an engineer in every place because one engineer will be available 100% with the workers.
challenge
engineer
hurdle
labour
project
quality
scarcity
skilled
transport
water
worker
Bhalachandra Dhavale: We actually see that the work is done within the budgetary control because money is coming as a donation from the industries, right from a peon to the Managing Director. Therefore we take this money with sacrosanctity.
Kutch
The budget issues and the maximum utilization of funds is another important aspect under CII's consideration
budget
donation
industry
issue
managing director
money
peon
utilization
Kutch
Slide representing the donors of the project
VO: Many corporates and organizations from around the world have contributed 90 million rupees to rebuild Kutch.
90 million rupees
corporate
donor
organization
world
Jamshyd Godrej (Managing Director, Godrej and Boyce): How the funds were managed, how they were disbursed, who we gave the contracts to, I wanted to be personally involved in that process and so there was a satisfaction to make sure that those of our members in CII who entrusted us with the funds that their funds were utilized at its best.
Jamshyd Godrej talks about disbursements of funds and their personal involvement at the planning and allocation level.
Mumbai
allocation
contracts
disbursement
funds
involvement
management
planning
process
satisfaction
utilized
Kutch
The slide depicting CIIs key partners.
VO: In addition of its corporate donors, CII has brought in leading organizations as key partners in the process.
corporate
donor
key
partner
CIIs handing over of reconstructed villages to the people.
VO: September 15 2002, CII handes over 14 of its reconstructed villages to the people of Kutch.
14
Kutch
people
reconstructed
Speaker: The 23 villages in which we were working, 14 of them are now ready. We dedicate these to you today
Villagers rejoicing over the reconstructed villages and infrastructures captured in the still images.
The ceremony of handing over the 14 villages is captured.
Bachao
Kutch
captured
ceremony
dedicate
images
infrastructure
still
villagers
villages
Kubhawadi
Kutch
The people's verdict of the project
VO: The people of Kutch have been active partners in the rebuilding process.
Harpreet Singh Jaggi (Project Manager, ACC Cement): Behind me is the community hall…
Sarpanch, Vandhiya: The work is really good
Harpreet Singh Jaggi: This room can be utilized for social events or any other kind of festival celebration purposes
Sarpanch, Vandhiya: It is earthquake proof
Harpreet Singh Jaggi: This is the courtyard, the last room is the classroom
Sarpanch,Kumbharwadi: Its really good work, they wanted to do it well.
Harpreet Singh Jaggi: And these structures have made a lot of difference in the lives of the people of Kutch.
Resident,Kumbharwadi: It is good, it will take care of our lives.
Vandhiya
active
community
courtyard
earthquake
festival
hall
life
partners
people
rebuild
room
structure
verdict
work
Kutch
People of Kutch using the rebuilt space.
VO: People here have already started using many of these structures
A.K.Singh: It feels very happy to see when they are happy and tell us that will you please come here and do the work for us.
happy
people
structure
work
Chandrajit Banerjee (Senior Director CII): Now after almost 18 months we see definite results and that's what we feel is achievement
Corporate leaders talk about their experiences after the project
Mumbai
18
achievement
definite
months
results
Chanda Kochhar (Executive Director ICICI Bank): We feel quite satisfied with what has happened to the people of Kutch because through this we have touched lives of many people
Corporate leaders talk about their experiences after the project
Mumbai
director
executive
icici bank
people
touch
Corporate leaders talk about their experiences after the project
Mumbai
Tarun Das: I think what we learnt is that in such projects of social development we have to have an understanding of the ground level realities
development
ground
learn
level
project
realities
social
Chanda Kochhar: What is it that we do is meaningful enough to make a difference
Corporate leaders talk about their experiences after the project
Mumbai
difference
meaningful
CII s initiative to economic rehabilitation and focus on self sustenance
Kutch
Nara
VO: CII has extended its work, beyond the construction of infrastructure into the area of economic rehabilitation
Resident, Nara: We make all of this at home, we would want to sell them but where is the market?
construction
economic
home
infrastructure
market
rehabilitation
sell
Suketu Shah shares the ideal strategy for making the people carve a niche through their skill sets.
Suketu Shah: People of Kutch are very proud. We have to provide them with access to markets, in some cases design skills, in some cases business partnering them with modern ideas and products with their skill sets. If we can marry them I guess we have done something different and unique for those people.
Mumbai
access
business
design
market
modern
niche
products
strategy
Kutch
Madhur Bajaj emphasizes on the importance of self sustainability.
Mumbai
VO: CII has played a key role in opening up markets for artisans in Kutch through summits, exhibitions and an online product catalogue.
Madhur Bajaj: We wanted to create the infrastructure and let the villagers build their own lives and future so that it is sustainable.
future
importance
infrastructure
key
role
self
sustainability
Jamshyd Godrej: I guess companies should get involved into social development projects because they are part of society
Chandrajit Banerjee: The next step would be to actually be there and not to withdraw.
Tarun Das: We are coming out of the project feeling satisfied and with the confidence that we can do more work in the future.
Mumbai
The corporates express their learnings and vision from the project.
company
confidence
development
future
satisfied
social
withdraw
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