Radia Tapes: 036 (20090601-113037) Radia with Srini
Duration: 00:09:54; Aspect Ratio: 1.250:1; Lightness: 0.069; Volume: 0.173; Cuts per Minute: 2.020; Words per Minute: 182.481
Radia is speaking to Srini, an associate. She discusses setting up a new team to handle Nita Ambani's publicity. Radia refers to an article in Society magazine that has been critical of Nita, saying, "she (Nita) needs to grow up out of that. Radia points out that Simone Tata was also too sensitive, but her PR person Natasha handled Simone well. She believes that maybe Nita will feel comfortable if a lady handles her PR. She feels there is a nice fun side to Nita too and her philanthropy.
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Nira: Srini, I have had a word with all of them including Natasha. I told her, explained to Natasha. Natasha was originally any case I had already told her this way back in August that we would want to do this with her.
Nira: That is OK. I need to give her a couple of the people from NEUCOM so she can guide them and lead them properly which is fine. I'll do all those.
Nira: I mean NEUCOM will just second this part out to BITCOM, that's not an issue. That we we'll handle, it's an internal thing between us.
Nira: I do believe she has the skill sets. I think she has the maturity and the skill sets to do this and she is OK about it. Manoj is OK. Vishal is OK.
Srini: Hmm! Hmm!
Nira: I just... I am sorry.
Srini: Can I .. Can I, sorry you complete your sentence.
Nira: No no no, you go ahead, go on.
Srini: See I was also thinking, I like Tom Clancy, so conspiracy theory or something which keeps going on in the mind, I don't...
Srini: There are some vested interest who are feeling threatened by these new arrangements even for that brand NMA.
Srini: I don't want them actually, see otherwise I mean it's one page apparently or half a page of picture and frankly I have never read 'Society' in my life, even if I had possibly flipped through it, possibly once or twice.
Nira: Hmm! It's a (inaudible) impact. You see the problem is.... What are you saying? People who are threatened even about brand NMA, of course they are threatened by brand NMA.
Srini: So they must be bringing it to our notice, you saw this bad story that has come.
Nira: Yaa! Correct. But you know Srini, she is going to have to grow up out of that. Sorry. She is going to have to learn to do that deal with them separately.
Nira: I mean I dealt with an over sensitive Ratan Tata who used to get upset about every negative word that was said in an article even though he had given that quote himself.
Nira: But it is a matter of time and she is going to have to... and I am sure that there are enough people in her own system who will tell her that this was there or even people like Chhaya.
Srini: I am talking about people like that only.
Nira: Yaa! and I think that it has zero meaning which is why she needs engagement with us.
Nira: You know... I have told Manoj... You know she needs... we needed this whole positioning, presentation. Shrini, every time I have met her I have told her that we need to present to you. We need to present you. This is not the way we can continue.
Nira: You know we have to have a plan, we have a plan. You know that, right from the beginning I have been going on about this. It's not something that has been manufactured today.
Srini: One thing in this episode where I possibly think we are (mistaken(?)). She made that point about that I had told you about 'Society' and you guys didn't heed.
Nira: No I think he is willing to accept responsibility for it, he says 'he's told me that he'd sent me the blog and I told him that I am sorry I don't agree with you because if I had got the blog, then my immediate reaction at that time would be why are we not suing 'Hello' magazine.
Nira: Because he knows me. I mean he knows the way I work. I sit on their heads till it gets done. But on brand NMA he's been very shaky and I have seen that which is why I have kept on saying let's put Neeta on it.... I mean Natasha on it.
Nira: Because he is... You know what ends up happening. Why he didn't do Society that day was because the insider trading issue came up. So that is high impact.
Srini: Somebody else could have met, I mean it's a... The other thing which Manoj does is he doesn't delegate.
Nira: He doesn't delegate. I completely agree with you. Everyone is complaining about it.
Nira: So we'll have to just take it on head on and take it out of his... For example, everything we do on the other stuff, we have taken it out from him. It's with Rohit now in Delhi.
Nira: I don't allow him to get involved on some of those issues any longer. We handle it ourselves, within our scope and Rohit is in touch with Raja directly.
Nira: We have had to do that because otherwise what used to happen was Raja would call him and make him to sit there for 5 hours into meetings and discussing the same financial issues and his rest of the staff would get into problem.
Nira: So he has to handle what ever concerns RIL as RIL is the company. MDA I am handling and the other one in terms of all the other stuff we do has gone into Rohit's hands.
Nira: So we push NMA to Natasha. I think Natasha is capable, you will like her. You will like her because you will see what I mean about her. She is there and she is available and she understands his space.
Nira: I have sensitised her on the point of not using the word celebrity. She is OK about it she knows all that.
Nira: And where ever she needs inputs... And one thing about her is that she delegates beautifully.
Nira: And maybe Neeta will feel comfortable if she also has a lady managing her.
Srini: I agree.
Nira: That bond will develop, you know. She has handled some of the most difficult ones. Trust me, she's handled Simone Tata.
Nira: Who is not an easy one because Simone just never wanted anything and we were facing this whole succession issue and there was a fight.
Nira: I remember at one time there was a major issue we had in TATA's but she handled Simone.
Nira: Handled Simone in the sense that Simone never troubled us on those issues you know.
Srini: Hmm! Hmm!
Nira: So she will... I will teach Natasha the other issues you know on how she needs to position her philanthropy point.
Nira: You know, there is a nice fun side to her. There is a philanthropic side to her. There is a serious entrepreneur side to her as well you know. So she'll understand.
Srini: Just seeing the Society page which Manoj has scanned and sent. See it is smart.
Srini: You start up by saying that Shobhaa De finds internet and blogging very good and liberating because there is nobody to edit it except her, that kind of thing.
Srini: Case in point, she finds it extremely liberating where she can say whatever she wants the way she wants to without worrying about the affiliations and loyalties of the various publishers.
Srini: Case in point, is a recent interview with Neeta Ambani and... (inaudible)... lifestyle magazine. They have not reproduced that.
Nira: They have not reproduced the article right?
Srini: They have not reproduced it because...
Nira: They can't because they are right that they will have a legal implication.
Srini: They have just picked up pieces which she says is not published.
Nira: It is come on mail to all of us is it?
Srini: Yes, it is come to you only actually.
Nira: One moment, I'll just retrieve it.
Srini: Anyway, she said in five to ten minutes we can have a conference.
Nira: Please connect Manoj, Vishal and myself and what I will do then is get her to give time for Natasha today or tomorrow.
Nira: Let Natasha come across, meet her with Manoj. Then we will go across first and meet Manoj this afternoon, understand it and then take it on from there.
Nira: And Shri just one piece of advice from you, do you want me to mention that look this has had zero impact.
Srini: I think you should.
Nira: Yes, because I'll tell her that...
Srini: The whole thing with Manoj saying it, I'll tell you also, Nira...
Srini: You can come across as someone who is dispassionate and you are giving (inaudible) advice.
Srini: Some how in this case when I said but who reads Society and OK fine boss, you didn't do you job so that is why you are saying that.
Srini: I asked you to meet and you didn't meet and that is why you are saying that. You understand where I am coming from?
Nira: Hmm! Hmm!
Srini: When you say it I think it will have an impact.
Nira: Of course Shobhaa De is... and I go back to what I told her right from the beginning about Shobhaa De that this is not the interview you should have accepted.
Nira: Shobhaa De is not a person you can accept as an interviewer. She is competing with you how can you accept her.
Nira: You see if you go back, specially the point I am going to make to her is that you know there is an element of advice. That advice comes from a little thought process. It doesn't come just because we have a view about something you know.
Srini: This whole accepting and non accepting thing has been done before even I got to know about it.
Nira: Yes I know.
Srini: ... I don't have a good view about either her writing or personality. She is a complete sham and... (inaudible)..There is neither (inaudible) nor quality in her writing...
Nira: And people have zero view of her. The amount of criticism the Times Of India have on her column are quite remarkable but they have to continue because a contractual agreement is there in place.
Nira: And there is also this Vineeth(?) factor there and it is a matter of time and that column will be taken off.
Nira: Shrini, I am going to tell her that I recognise that may be there has been a failure on the team in this case, and I have told Manoj this already, I am substituting the team because...
Srini: I was also feeling sorry. Manoj had said sorry yesterday and he had apologised to me, he is not ehh!...
Nira: No no, he is very good that way, he has always worked to his... but the thing is that I cannot own up to a situation and not do something about it.
Nira: It will be wrong on my part and I'll say that whilst Manoj has apologised yesterday our responsibility to you is to make sure that we correct it.
Nira: Yaa! And we are correcting it by giving you someone who has the skill set to handle it and who will handle only you. She has other accounts also but she will handle only you... so that you are not... then when we have other issues on insider trading.